[UPDATE] How To Download Photos From Instagram

[UPDATE] How To Download Photos From Instagram

Social Media

Have you ever been interested in an image on Instagram and wanted to download it but did not find a download option? It is true that Instagram does not have a download option in either the app or the web browser version. So, how do you download photos from Instagram?

Most people prefer to directly shoot the desired image. However, this method is not effective if you want images with good resolution.

To solve this problem, sending an email will provide a solution for you so you can download photos from Instagram. Here are the steps you can take.

How To Download Photos From Instagram Using A Smartphone

It is easy to download Instagram photos from a smartphone because there are many tools that make it possible to do this

InstaSave (Android)

InstaSave 

This app allows you to save Instagram photos and videos to your phone's gallery. Simply copy the link to the photo or video you want to download and paste it into InstaSave.

InstaSave is a third-party app that allows you to save Instagram photos and videos to your smartphone's gallery. It's available for Android devices, and it's a straightforward app to use. Here's a step-by-step tutorial on how to use InstaSave:

Step 1: Download and Install InstaSave

First, you'll need to get InstaSave from the Google Play Store and install it on your Android device. Once the app is installed, open it.

Step 2: Copy the link of the Instagram photo or video you want to download

Next, open the Instagram app on your device and find the photo or video you want to download. Tap the three-dot icon in the top right corner of the post, and then tap "Copy Link" to copy the link of the post.

Step 3: Open InstaSave and paste the link

Switch back to the InstaSave app and paste the link you just copied into the "Enter Instagram link" field. You can paste the link by long-pressing the field and selecting "Paste" from the menu that appears.

Step 4: Download the photo or video

Once you've pasted the link, tap the "Download" button. InstaSave will automatically start downloading the photo or video to your smartphone's gallery.

Step 5: Access the downloaded photo or video

When the download is complete, you can find the photo or video in your device's gallery app. You can also share the downloaded content directly from the InstaSave app by tapping the "Share" button.

And that's it! With InstaSave, you can easily download Instagram photos and videos to your smartphone's gallery.

Pros of InstaSave:

• InstaSave is a free app that is available on Android devices.
• It's a simple app to use and doesn't require any technical knowledge.
• The app allows you to download photos and videos from Instagram quickly and easily.
• InstaSave can download high-resolution images and videos from Instagram.
• The app provides a user-friendly interface that makes it easy to navigate and use.
• InstaSave allows you to download media from private Instagram accounts that you follow.

Cons of InstaSave:

• InstaSave is a third-party app that is not affiliated with Instagram. Therefore, there is a risk that it may violate Instagram's terms of use, which could result in your Instagram account being suspended or terminated.
• The app may contain ads, which can be annoying for some users.
• InstaSave may require access to some of your device's permissions, which could be a security concern for some users.
• Some users have reported that the app may crash or freeze when downloading large media files.
• The app may not always work as expected, especially if Instagram has updated its algorithms or security features.

Overall, InstaSave is a useful app that allows you to save Instagram photos and videos to your device's gallery quickly and easily. However, it's important to be aware of the potential risks and drawbacks of using a third-party app and to use it responsibly.

QuickSave (Android/iOS)

QuickSave 

QuickSave is another app that allows you to download Instagram photos and videos. To use it, copy the link to the photo or video you want to download and open QuickSave. The app will automatically download the content to your phone's gallery.

QuickSave is another third-party app that allows you to save Instagram photos and videos to your smartphone's gallery. It's available for both Android and iOS devices and is a simple app to use. Here's a step-by-step tutorial on how to use QuickSave:

Step 1: Download and Install QuickSave

First, you'll need to download QuickSave from the Google Play Store (for Android devices) or the App Store (for iOS devices) and install it on your device. Once the app is installed, open it.

Step 2: Copy the link of the Instagram photo or video you want to download

Open the Instagram app on your device and find the photo or video you want to download. Tap the three-dot icon in the top right corner of the post, and then tap "Copy Link" to copy the link of the post.

Step 3: Open QuickSave and paste the link

Switch back to the QuickSave app, and the link will automatically be pasted. If the link is not pasted automatically, tap on the "Paste Link" button.

Step 4: Download the photo or video

Once you've pasted the link, tap the "Download" button. QuickSave will automatically start downloading the photo or video to your smartphone's gallery.

Step 5: Access the downloaded photo or video

When the download is complete, you can find the photo or video in your device's gallery app. You can also share the downloaded content directly from the QuickSave app by tapping the "Share" button.

And that's it! With QuickSave, you can easily download Instagram photos and videos to your smartphone's gallery.

Pros of QuickSave:

• QuickSave is a free app that is available on both Android and iOS devices.
• It is a simple app to use and doesn't require any technical knowledge.
• QuickSave automatically detects the link copied to the clipboard, so you don't have to manually paste it in the app.
• The app allows you to download photos and videos from Instagram quickly and easily.
• It has a built-in media player that lets you play the downloaded videos directly from the app.
• QuickSave allows you to save multiple photos and videos at once, saving you time.

Cons of QuickSave:

QuickSave is a third-party app that is not affiliated with Instagram. Therefore, there is a risk that it may violate Instagram's terms of use, which could result in your Instagram account being suspended or terminated.

• The app may contain ads, which can be annoying for some users.
• Some users have reported that the app may crash or freeze when downloading large media files.
• The app may not always work as expected, especially if Instagram has updated its algorithms or security features.
• QuickSave may require access to some of your device's permissions, which could be a security concern for some users.

Overall, QuickSave is a useful app that allows you to save Instagram photos and videos to your device's gallery quickly and easily. However, it's important to be aware of the potential risks and drawbacks of using a third-party app and to use it responsibly.

DownloadGram (Web-based)

DownloadGram (Web-based)

DownloadGram is a free web-based tool that allows you to download photos and videos from Instagram without the need for any app or software installation. Here's a step-by-step tutorial on how to use DownloadGram:

Step 1: Find the Instagram photo or video you want to download

Open the Instagram app or website and find the photo or video you want to download. Tap on the three-dot icon on the top right corner of the post and then select "Copy Link."

Step 2: Open DownloadGram

Next, open your web browser and go to DownloadGram's website: https://www.downloadgram.com/

Step 3: Paste the link

Paste the link of the Instagram post you want to download into the input field on the DownloadGram website. You can do this by either right-clicking the input field and selecting "Paste" or pressing "Ctrl + V" on your keyboard.

Step 4: Download the photo or video

After pasting the link, click on the "Download" button. DownloadGram will look at the link and make a link that lets you download the photo or video.

Step 5: Save the photo or video

Once the download link is generated, click on the "Download" button next to the photo or video. The photo or video will then start downloading to your device's downloads folder.

And that's it! You've successfully downloaded an Instagram photo or video using DownloadGram. Remember to use DownloadGram responsibly and to respect the original creator's copyright.

How To download instagram content in seconds Using A PC

Apart from the smartphone application, you can also download Instagram photos and videos using a web browser by visiting several special sites that are already available. So, you can use a PC to do it.

Inflact

Inflact is a web-based tool that allows you to download Instagram photos and videos, as well as schedule posts and track analytics. With this tool, you can download Instagram content in just 3 steps. Here's a step-by-step tutorial on how to use Inflact to download Instagram photos and videos:

Step 1: Sign up for Inflact

Go to the Inflact website (https://inflact.com/) and sign up for a free account. You can sign up with your email address or by linking your Facebook or Google account.

Step 2: Enter the Instagram post URL

Once you're on the Instagram downloader page, enter the URL of the Instagram post you want to download into the input field. You can do this by either copying and pasting the URL or by entering the Instagram username and post number.

Step 3: Download the photo or video

After entering the URL, click on the "Download" button. Inflact will look at the link and create a link that lets you download the photo or video. You can then click on the "Download" button next to the photo or video to save it to your device. Not only can you download photos, but you can also download other content on Instagram, such as reels, IGTV, stories, and even profile photos.

And that's it! You've successfully used Inflact to download an Instagram photo or video. Remember to use Inflact responsibly and to respect the original creator's copyright.

SaveFromWeb

SaveFromWeb is a browser extension that allows you to download photos and videos from Instagram, as well as other social media platforms. Here's a step-by-step tutorial on how to use SaveFromWeb to download Instagram photos and videos:

Step 1: Install the SaveFromWeb browser extension

Go to the SaveFromWeb website (https://savefromweb.com/) and download the extension for your favorite browser. SaveFromWeb is available for Google Chrome, Mozilla Firefox, Safari, and Microsoft Edge.

Step 2: Navigate to the Instagram post you want to download

Once you've added the SaveFromWeb extension to your browser, go to the Instagram post you want to save. You can do this by logging into your Instagram account and browsing through your feed, or by entering the Instagram username and post number into the browser's address bar.

Step 3: Click on the SaveFromWeb download button

Once you're on the Instagram post you want to download, click on the SaveFromWeb download button. The download button will appear on the Instagram post when you hover over it with your mouse.

Step 4: Choose the download quality.

SaveFromWeb will make a link to download the photo or video after you click the "download" button. You can then choose the quality of the photo or video you want to download by selecting one of the available options.

Step 5: Download the photo or video

After choosing the download quality, click on the "Download" button to save the photo or video to your device.

And that's it! You've successfully used SaveFromWeb to download an Instagram photo or video. Remember to use SaveFromWeb responsibly and to respect the original creator's copyright.

Conclusion

In conclusion, there are several ways to download photos from Instagram, both using smartphone apps and PC tools. InstaSave, QuickSave, DownloadGram, and Inflact are some of the most popular ways to download photos and videos from Instagram. You can also use browser extensions like SaveFromWeb to download photos and videos from Instagram directly from the web.

When using these tools, it's important to respect the original creator's copyright and to use the downloaded content responsibly. It's also worth noting that some of these tools may come with limitations, such as only being able to download low-quality versions of the photos or videos.

Overall, downloading photos from Instagram can be a useful way to save and share content that you enjoy. With the right tools and a little know-how, it's easy to download Instagram photos and videos and enjoy them on your own device.

Marketer 3/12/2023

What is Integrated Marketing Communication? How to Apply it in Business

What is Integrated Marketing Communication? How to Apply it in Business

Business Marketing

What is Integrated Marketing Communication

For those of you who have a business and are marketed online, you must understand Integrated Marketing Communication. If you are an advertiser who must pursue sales targets, then, you also have to start learning them for the progress of your sales.

This is closely related to how potential customers can understand your product, and how they see your product in the long term. To understand a deeper understanding of Integrated Marketing Communication, we will describe the meaning and examples in full.

Definition Integrated Marketing Communication

Integrated Marketing Communication according to Kotler and Armstrong is a concept in which the company coordinates various communication channels to send clear, consistent, and convincing messages regarding the company and its products. Meanwhile, around the 80s, Don Schultz put forward this concept with the notion of a strategy to communicate the same message in all marketing channels.

From the two statements above, it can be concluded that what is meant by Integrated Marketing Communication is a process of forming a communication between brands and customers through various marketing channels. The messages given on each channel have the same band, although in different ways.

For example, if a brand is introduced as something fancy on social media, then other channels such as billboards or billboards on the street should also convey the same impression. The promotional image may be different, the advertising writing will be different, but the message conveyed is the same.

The purpose of Integrated Marketing Communication is to influence people to remember your product psychologically, and want it until they finally buy your product. There are two kinds of promotion methods, namely; soft sell and hard sell.

Soft selling is soft and unconscious, such as advertisements, aid funds, public relations, and so on. Meanwhile, the hard sell is open promotion, for example, such as selling directly to people, storing products in stores, and so on.

Examples of Integrated Marketing Communication in Business

To understand in more detail, you can see several types of Integrated Marketing Communication as below.

Advertisement

Advertising is a subtle promotion, the aim of which is to show the superiority of the product and how it stands from other competitors. In Integrated Marketing Communication, advertising is included in soft selling which aims to build a brand in the minds of potential consumers.

You must have seen cigarette advertisements that have nothing to do with the product. It is an attempt to show how the impression appears in consumers when using these products. Like cigarette advertisements that often smell like adventure, there is hope that when consumers consume these cigarettes, consumers can feel the nuance of adventure. That's the message the company wants to convey.

Public Relations / Public Relations

Have you ever called a company to ask for a product but the person on the other side of the line responded curtly? You will feel annoyed and don't want to contact him again, right? If so, then the company has failed to implement the Integrated Marketing Communication concept.

Customer Service is a part of public relations. They become a window for potential customers to get to know your company/business. Friendly and cheerful public relations will give a positive impression to potential customers and invite consumers to come back again. This is a form of Integrated Marketing Communication to increase consumer confidence in your brand.

Sales Promotion

The next example is sales promotion. This is a form of promotion from sales such as discounts and bonuses. Anyone likes a discount, it remains how you set it up as a businessman to stay profitable.

What is most often done, for example, is to apply buy 1 get 1 or a discount if you spend a certain amount. The most important thing is that you succeed in attracting existing customers and the interests of other potential customers.

Event & Experience

Marketing channels commonly used in other Integrated Marketing Communication concepts are events & experiences. For example, such as a brand that holds a music concert or event for young people. The brand usually acts as a sponsor, then subtly raises a figure who becomes a community idol as an ambassador for the product.

In essence, in this strategy, you must be able to maximize the events you create. Do not let you not take into account the losses, when you run the event you are targeting participants to become users of your product.

Direct Selling

The last example is direct selling or direct selling. That is, you openly sell your product, show its strengths, and influence people to feel they need the product.

Direct selling can be in the form of selling from person to person or displaying products in stores such as supermarkets. The point is you are directly asking other people to buy your product because your product is superior and good. That is the message to be conveyed to all marketing channels in Integrated Marketing Communication.

Marketer 5/09/2021

Definition of Promotion, Types And Benefits For Business

Definition of Promotion, Types And Benefits For Business

Business Promotion

Definition of Promotion, Types And Benefits For Business

Definition of Promotion, Types And Benefits For Business - Promotion is the most important part of a business or venture. By doing this promotion, it is hoped that it will increase the sales figures of your product.

Without promotion, it will be impossible for a product to be known by many people. If the product is not known by many people, it will also affect the income level to decrease.

Because promotion is so important for business, on this page we will discuss many things about promotion.

What is Promotion?

Do you know what promotion means? If not, let's look at this article carefully.

According to Wikipedia, Promotion is an effort to inform or offer a product or service to attract potential consumers to buy or consume it.

Meanwhile, according to experts, the meaning of this promotion is different. There are 5 experts that we will discuss in this article. The following is the discussion.

Definition of Promotion According to Harper Boyd

According to Hyper Boys, promotion is an effort used to persuade people to accept products, concepts, and ideas

Definition of Promotion According to Swastha

According to Swastha, promotion is one type of one-way persuasion whose purpose is to influence other people to take actions that can create an exchange or marketing.

Definition of Promotion According to Boone & Kurtz

According to Boone & Kurtz, promotion is a process to inform, persuade and influence other people's decisions in making purchases of a product.

Definition of Promotion According to Tjiptono

According to Tjiptono, promotion is a form of marketing communication that aims to disseminate information, influence others, persuade others, and or remind the target market of their products to be willing to accept, buy, and be loyal to the products offered.

Understanding Promotion According to Kotler

According to Kotler, promotion is a process in marketing strategy as a way to communicate with the market.

From some of the above meanings, we can conclude that promotion is an activity in the field of marketing carried out by disseminating information on a product with the aim that the product can be accepted by the public, resulting in economic transactions.

Is Promotion The Same As Marketing And Advertising?

After reading the definition above, you must be wondering what is the difference between promotion, marketing, and advertising.

At first glance, the three definitions above might look the same. However, it turns out that the three are different. Then, what are the differences? The following is the discussion.

The Difference between Promotion and Marketing

According to Wikipedia, marketing is the activity and process of creating, communicating, delivering, and exchanging offers that are of value to customers, clients, partners, and the general public. Meanwhile, promotion is an effort to notify or offer a product or service to attract potential consumers to buy or consume.

Marketing activities can be carried out using the 7P principle (Product, Price, Place, Process, Promotion, People, Process, and Physical Evidence). Meanwhile, in Promotion activities, you will use the principles of 6 other strategies which include advertising, sale promotion, publicity, personal selling, direct marketing, and interactive media.

In addition, between promotional and marketing activities, both of them have different priorities. Marketing activities will be more concerned with maintaining brand image. This is intended to maintain a positive brand image in the eyes of consumers.

Meanwhile, promotional activities, in general, are not too concerned with brand image. Promotion will be more concerned with how to attract consumer attention.

Promotion and Advertising Differences

Apart from being different from marketing, promotion is also different from advertising. Promotional activities are directly related to sales, therefore promotional activities are more likely if applied to small businesses. While advertising is more suitable for a large company because usually, it will require quite expensive costs from the advertising media provider.

Based on the timing, between advertising and promotion has a definite difference in deadlines. An advertisement has no deadline. Advertisements exist when a product is launched, aiming to introduce it to the general public with various advertising media such as television, newspapers, social media, banners, flyers, and so on.

While promotions always have a deadline. This is because promotion only acts as a stressing tool. The media for promoting and advertising themselves are almost the same, namely using television, newspapers, social media, banners, flyers, and so on. You can learn more about various promotional media in our article here. Get to know various kinds of promotional media for your business.

An example of a promotion is when a new food stall wants to increase its sales turnover, then it carries out promotion by giving a 20% discount to the first ten buyers for one week. After that one-week period runs out, the promo period is over too.

The hope is that such promotions will be carried out to get maximum profit results than these stalls selling their food at normal prices for the next week.

Why Should Businesses Promote?

Of course, a business must promote so that its products can be recognized by many people. Promotional activities help disseminate information to our potential target market. From the information that spreads, you can create new customers for your products.

With the information that is increasingly widespread as well, with promotions we can maintain the stability of our products when the economic presence is sluggish. However, don't just intensify the promotion of a product. You also have to maintain the quality of your product so that you can increase customer loyalty to your product.

Types of Promotion

There are many types of promotions that you need to know if you want to be successful as a businessman, including the following

1. Advertising Promotion

Advertising promotions are non-personal promotions carried out by using various media. An advertiser will convey information to consumers related to the features of the product being sold so that consumers are interested in buying the product

2. Personal Selling Promotion

Personal selling promotion is a promotion that is carried out face to face with prospective buyers. The promoter will make a presentation in front of his client or customer to convince him of his product.

3. Sales Promotion

Sales Promotion is a type of promotion in the form of direct persuasion using various incentives. Sales promotion is a type of promotion that has short-term incentives that are useful to encourage purchases from your customers.

You can use various media such as using coupons, competitions, discounts, and so on.

4. Publishing

Publishing is a type of promotion that is carried out to support the company's image, build the company's image and handle or counteract company issues that can harm the company itself. This is done by building relationships with the community (Public Relations).

Benefits of Promotion

There are many things that we can take advantage of for our business if we are diligent in promoting, among others

1. Generating Brand Awareness

Promotion can generate brand awareness for your business. With a good promotional strategy, your product will become more and more recognized by the public, because doing promotions, means that you also socialize your product.

2. To Build A Brand With A Positive Image

When many people recognize your product, and many people have started subscribing to your product, then your next task is to build your brand with a positive image that you give to your customers. This positive image can increase the value of your business.

3. To Get Consumer Loyalty

Consumer loyalty is very important in a business. So that your customers do not move - change places of subscription, try to provide points of reward at certain moments. For example, you will give your customers one portion for free after visiting your shop and eat five portions of food.

4. Means To Educate Consumers

For products that are still new, it is very important for you to carry out promotions, because this can be your step in educating your consumers, such as educating your consumers regarding the benefits of the products you produce.

That's what we can talk about promotion. How? Have you been promoting your product well? Immediately arrange your promotion strategy from now on properly to produce maximum results.

Thank you for reading the articles so far. Hopefully, this article can be useful for you, especially if you are planning to grow your business.

Marketer 5/08/2021

How to Promote on Instagram with Ease, Suitable for Beginners

How to Promote on Instagram with Ease, Suitable for Beginners

Social Media

 How to Promote on Instagram with Ease, Suitable for Beginners

How to Promote on Instagram with Ease, Suitable for Beginners - One of the social media that is currently being hit as a means of promotion is Instagram. Unfortunately, not everyone knows how to promote on Instagram effectively.

Lately, Instagram is indeed being loved by the community to build a business. This social media application is said to be quite effective in increasing one's attractiveness through the visual content features it presents.

From the visual content, Instagram can compete with other social media engagements. In addition, Instagram also provides a caption writing feature that is up to 2200 words long.

That way, your chances of getting even more subscribers from Instagram will be better, balanced with quality products, good service, and good copywriting and content writing skills.

Promotional Prerequisites On Instagram

Before we start discussing how to promote on Instagram, there are several prerequisites that you need to fulfill so that the promotions you do later can be effective in increasing sales via Instagram.

The prerequisites include the following:

1. Complete your Instagram profile

To build consumer trust, you first have to build your Instagram profile to make it look attractive.

You can use a username that is short but clear and easy for your customers to remember. Also use an attractive profile photo, for example, your company logo or SME business.

2. First Complete Your Bio

Your bio is your business branding identity. The characters that can be written in the bio are limited to only 150 characters, for that use the best possible space to write your business branding and build consumer trust.

Also, include a link that leads to your website or your contacts so that it makes it easier for your customers to contact you or find out about you.

3. Make your Instagram feed as neat as possible

If you want to be able to use Instagram as an effective product or service marketing medium, the third prerequisite is that you have to think about what your Instagram feed will be like.

Don't just upload it, when you look at it as a whole, it turns out that the concept of the photo design doesn't look good either. Do you know? Such a small thing can easily turn off the interest of our potential customers! For that, make your Instagram feed as neat as possible with a clear concept and theme.

However, in the concept of choosing colors, in addition to making your Instagram look neat, the colors you choose must also have a philosophical meaning. Things like that, if you tell your followers, it will make it easier for your account to increase its engagement.

Also, try to make feeds not using too many colors, this can make your feeds even less conceptual. Just use a maximum of 3 colors that symbolize your branding.

Don't forget to also make interesting and informative captions, don't just write captions that tell you that you are selling something, also provide informative and educational writing so that your followers don't feel like you are being constantly sold.

Promotion on Instagram - Easy, Cheap, Practical and Effective - Suitable for Beginners

After you have fulfilled the 3 prerequisites above, now is the time for us to discuss how to promote on Instagram that is easy, cheap, practical, and also effective.

Using hashtags

Hashtags have a very important role, especially when it comes to marketing. The reason is, by using hashtags you can reach more people outside of your current followers. However, keep in mind, only use hashtags that are related to your content so that it is more effective in reaching your target market.

Take advantage of Highlight InstaStory

In the past, the Insta Story feature on Instagram could only last up to 24 hours and there was no highlight feature, but now Instagram has evolved by adding a highlight feature to its application. That way, you can maintain your Instastory from only 24 hours to unlimited.

Highlight important things you've posted on Instagram and mix them with eye-catching designs.

Some Insta Story information that deserves to be highlighted, among others, are your business introduction, QnA, testimonials, and so on, which can make your target market interested in visiting and lingering on your account page.

Using Endorsement Services

Endorsement of promotion by utilizing influencers who of course have more followers than us to promote the products or services we sell. In return, the influencer usually charges a rate per promotion that he does.

However, some do not set tariffs, you only need to give your product to them for later review. You can also use promotions carried out by influencers as content to fill your Insta-story! ...

Promote each other

Simply put, the concept of a mutually promote strategy is that you promote other people's businesses in your account and you are also promoted in the account that you promoted earlier.

Establish good communication between similar accounts that complement each other between your business and your partner's business. That way, the two of them can strengthen each other instead of dropping them.

For example, you are a craftsman making a guitar, but you do not sell complementary guitar accessories such as guitar stands, guitar strings, guitar bags, and other equipment.

Well, you can promote the guitar accessories seller account in your account, then the guitar accessories seller will also promote you as a guitar craftsman.

Hold a Giveaway

People tend to like gifts, let alone free. Give away is an effective way to promote your product or service. Besides that, you can also take advantage of the giveaway as a big promotional event for your business.

For example, you hold a giveaway where the conditions require people to share your post again, it can be the most powerful weapon to make your product more recognized by many people.

By holding a giveaway, your interaction with your followers can also be better. This can certainly be an added value for your business account.

Using Instagram Ads

Instagram Ads is a feature of Instagram which is intended for those of you who use Instagram as a means of doing business or business. This is a paid advertising feature from Instagram.

Conclusion

To be able to do business successfully on Instagram, you are required to master the promotion methods of each of the points above. Hopefully, this article is helpful for loyal visitors to this blog who are currently looking for solutions for how to promote on Instagram effectively.

Marketer 5/07/2021

Get to Know Various Kinds of Promotional Media for Your Business

Get to Know Various Kinds of Promotional Media for Your Business

Business

 Get to know various kinds of promotional media for your business

In this article, we will discuss what promotional media you can use to promote your business, brand, or product.

This is important because by knowing what these media are, you can choose the right media for each promotion you run. If the media is right, then your promotional budget can be absorbed effectively and efficiently.

What is Promotional Media?

Promotion media is a medium that is used to support promotional activities in a business. Nowadays, it doesn't seem like a difficult thing to do promotion, because the media for promotion in the field are so very diverse. You just have to choose which media suits you the most.

Purpose of Promoting

Before promoting with available media, you must first know what your purpose is to promote. This makes your promotion more targeted and targeted. The objectives for promotion are as follows.

• To introduce your product to potential customers
• To get new customers who are loyal to the product or service you are selling.
• To make the sales figures increase even more.
• To promote products or services that are sold from competitors' products.
• To influence consumer opinion on the products or services offered

Kinds - Kinds of Promotional Media

There are many kinds of promotional media that we can find in the field, including the following.

1. Television

Television is a promotional medium that can attract the most customers. In this day and age, almost every house must have a television, its point is to provide the most current information and entertainment. That means, by advertising on television, your product or service can be watched by many people. Until now, there are still many companies that use television to promote their products or services.

The advantage of advertising on TV is that it allows you to reach all groups because the TV can cover all geographic areas. In addition, the products or services that you offer can be displayed at the same time from one station to another. In delivering the message, advertisements on TV can also be more flexible.

However, to be able to advertise on television, you will need a lot of time and money, such as production costs and costs to pay for television stations that advertise your products. In addition, the duration offered by television to advertise its products is limited to only 1 minute.

2. Radio

Radio is also a promotional medium that is often used by many people. The resulting content is in the form of sound.

The advantage of advertising on the radio is that it allows your ad to be heard anywhere. As we know, we often find radio sounds in places or public transportation such as stalls, buses, and so on. The cost of advertising on radio is also relatively cheaper when compared to advertising on television.

However, if you choose to advertise on the radio, you must be smart to create advertising content with a clear and informative voice so that those who listen to your ad don't get the wrong idea. In addition, the public's attractiveness to the radio can be said to be quite low. This can cause listeners to overlook the message you've been conveying on the radio.

3. Newspapers

A newspaper is a medium for sharing news that has existed for decades. Apart from being used as a medium for exchanging information, newspapers are also used as a medium for promotion.

The advantage that is offered by newspapers as a medium for promotion is the low price. Advertising using newspaper media can also make you reach a more specific target market, for example, if you have a business in Solo Raya, you can advertise your business in Solopos newspaper for people all over Solo Raya to read.

The disadvantages of advertising promotion media are in the face of internet popularity. Currently, people's interest in reading newspapers has decreased. However, it also does not mean that you are in vain if the advertising in the newspaper.

4. Instagram

Instagram is a promotional medium that is currently being used intensively by many entrepreneurs.

The advantages that you will get if you do promotions on Instagram are the easy way. Then, Instagram also has many active users, and there are many tools that you can use to find out the effectiveness of your ads, such as seeing the number of visitors, insights, and Instagram Ads.

If you don't want to use Instagram Ads, because it's paid, you can also use the free version by promoting your products to your followers.

However, promotion on Instagram must expose you to fairly tough competition. In addition, you must also be diligent in creating content.

5. Facebook

Facebook is also almost the same as Instagram. The advantage that Facebook offers is that it allows you to do promotions for free. However, Facebook also has promotional media in the form of Facebook Ads which allows you to do paid advertising.

However, the drawback if you promote on Facebook may be that there are fewer people who see your promotion because now, Facebook is a medium that is rarely used by the public, unlike Instagram.

6. Banner

Banners are online promotional media that are displayed in the form of unique graphic ads and can be run using pay-per-impressions, pay-per-click, or pay-per-actions.

The advantage that this ad offers is that it is easy to bring traffic because banner ads allow visitors to click on it after which the visitor will enter your website. In addition, you can track the number of ad views more easily, because the IG banner ad has its tracking tolls.

The drawback is that these ads often look annoying and very annoying to visitors, so many internet users also use Adblock, this slows down the growth of your ad.

7. Flyer

The flyer is a media for print-based promotion. Usually, printed on HVS-shaped paper and A4 size. However, there are 3 kinds of flyer sizes, namely A4, A5, and A6.

The advantages of advertising using a flyer are that it is relatively cheaper, allows more comprehensive information absorption, and can be reviewed when the reader does not understand the contents of the flyer at one time.

However, advertising using a flyer also has a drawback, namely that it requires a high level of attention because flyers are not audio or visual. In addition, the paper is also prone to tears and readers will find it easier to ignore information if the flyer design is not attractive.

8. Billboards

Billboards are large-sized advertising media located on the side of the road. The advantages of advertising using billboards like this include that your ad is more easily recognized and can build brand awareness.

However, there are also drawbacks if you use billboards as an advertising medium, including the ineffective target market, the information contained in billboards tends to be overlooked by readers, and is easily forgotten.

Those are some kinds of promotional media that we can inform you about. Hopefully, this article helps you determine which promotional media is right for use in your business.

Marketer 5/06/2021

How to Get Started with Social Media Marketing for SMEs

How to Get Started with Social Media Marketing for SMEs

Business Digital Marketing Social Media

How to Get Started with Social Media Marketing for SMEs - What are the roles of social media marketing for SMEs? The first thing you have to underline is marketing for SMEs or small businesses, meaning that it is the work that you have to do for the business to grow. Here, you need to work hard to attract the attention of social media users to promote your product or business, within a limited budget, but still have to be efficient.

How to Get Started with Social Media Marketing for SMEs

Of course, the skills in choosing channels and marketing tools that work the way you want, are very important. Then, when you talk about social media marketing for SMEs that you run, you need careful planning, so you don't have to spend time on the wrong social media platforms.

Social Media Marketing Guide for SMEs

In this article, we will share a social media marketing guide for SMEs, which can help you explain the purpose of using social media as a medium for online promotion. In addition, you can also find out the most appropriate way to do a practical marketing plan. 

Not only driving traffic or bringing in audiences but also increasing your business conversions. Here are some strategies you can take to get started with social media marketing:

Business Goals Must Be Clear

This is the first important thing you should do. When you already have a good idea about where the goals of the SME business you are running are, try to be more detailed about these goals, and how these goals can be achieved by using promotions on social media. Some notes that you need to pay attention to include:

 Mission

Consider the best way to organize targeted social media campaigns, so that people are aware of your brand or UKM. Why do they want to buy the product you offer? What makes you different from the competition? This is one way to find out how strong the brand awareness and brand of the voice of your business are in the community.

Market

Try to think back as best you can. Who will buy and use the products or services that your SMEs offer? Can you create a buyer persona in this regard? Approximately, how big is your potential market? Is this market share locally or globally?

It should be noted, the clear business objectives of SMEs will encourage operations to run well. After the goals are set, only then do you start implementing a social media campaign strategy, either by advertising, working with Indonesian digital marketing agencies, using influencer services or KOL management to increase engagement on social media, and so on.

Understand Who Your Audience Is

Not only do you know the market, but you as an SME businessman must also understand who your audience is and what they want to be treated. Here, you must carefully study the customer journey, their shopping behavior, and how they interact with your brand.

Next, find out also the best way to encourage the audience that you already have to convert so that sales increase. In this case, there are several important things you need to pay attention to, such as:

Demographics

This data shows different groups of people who use social media in different ways. One of the most important factors in finding out a particular social media platform user group is age. By knowing his age, you will have a good step in implementing a social media marketing strategy for SMEs.

Involvement

Here, you must find out, how the audience engages with your brand. Do they also interact by leaving comments on the content on your social media? Did they share the post? Are they also shopping for your product?

When you can understand the behavior and habits of the audience that you already have, then it is a great power to make the target of a more targeted social media marketing campaign.

Collect All Social Media Tools

How to start other social media marketing, you need to collect some tools or tools, which will be used to manage the social media campaigns that you are running. Pay attention to this:

• To design the content that you will upload, use a special application to design the content to be more attractive. There are many free applications or design tools for creating social media content that you can try, for example, Canva, Piktochart, Venngage, and many others.
• To manage your social media, you can use tools, such as CoSchedule's Social Organizer. By utilizing these mandatory tools to maximize social media campaigns, you can save time managing all the social media platforms that you use as promotional media, scheduling content posts, and even analyzing the social media insights you can get.

Selecting a Channel

The purpose of social media marketing for SMEs must be understood to know exactly what social media channels are most appropriate for your business, so they can give you the best results. Some important things that need attention:

B2B follower. If your SME business is engaged in other business services, then use promotion methods on LinkedIn or Facebook. These two channels are a gathering place for various types of businesses.

B2C Followers. When your SME business directly serves consumers, use Twitter, Facebook, Pinterest, and Instagram. To determine which channel is right for your business, you can also first discuss with the creative agency or our team.

Create Conversions

Try to be more focused on setting the objectives of organizing campaigns on social media. This will help you formulate the most efficient content strategy.

Brand Awareness. Lots of small businesses use social media to build brand awareness, as well as to get more followers. At the same time, you can simultaneously expand your market reach and add to your email list or customer database for further use in your email marketing strategy.

Conversion. Others use social media to increase and create conversions. In this case, of course, the hope is that there will be an increase in sales of business products and services. So, each post is designed in such a way as to make it immediately attractive to click and convert.

How to get started on the next social media marketing by determining the color nuances and type of content to use. You have to be consistent in doing it. If necessary, create a content calendar so you can publish content on a more scheduled basis. Good luck. May be useful.

Marketer 5/06/2021

Perform a Marketing Analysis to Value the Success of Your Marketing Strategy

Perform a Marketing Analysis to Value the Success of Your Marketing Strategy

Marketing

 Perform a Marketing Analysis to Value the Success of Your Marketing Strategy - Many marketers who focus on the process or type of marketing, but forget marketing analysis. In fact, marketing analytics is something that is no less important, you know.

 Perform a Marketing Analysis

This one term can make your marketing efforts more effective. In addition, you can also save on marketing budgets.

Actually, what is marketing analytics and what are the benefits for the company?

Check out Glints' explanation in this article and find out the answer.

What is Marketing Analytics?

The majority of companies carry out several marketing practices at once. Some do digital marketing, co-marketing, social media marketing, experiential marketing, and so on.

That is fine. Because, all types of marketing have different goals and target audiences.

However, there are other important things that you should not ignore, namely marketing analytics.

Marketing analytics is the process of managing and studying data metrics to determine the return on investment (ROI) of marketing, as Marketing Evolution writes.

In other words, this analysis is done to see what things affect the success of your marketing efforts.

In this process, you will be dealing with a lot of data. Some of the data that can be analyzed include call-to-action (CTA), conversions from a marketing channel, consumer behavior, and trends.

So, why is this process important to do?

Like a business, marketing efforts also need to be evaluated from time to time. What are the successful and unsuccessful attempts?

Based on these two things, you can determine a marketing strategy which is certainly more effective and efficient.

You can also save on marketing budgets by eliminating unnecessary efforts.

Marketing Analytics Components

According to Marketo, the five main components of marketing analytics are as follows.

1. Centralized marketing database

In marketing analysis, there is a lot of data that marketers need to process.

The data referred to include when the strategy was implemented, what the needs are, who is responsible, how much is the budget, and so on.

Therefore, a centralized marketing database is needed. This means that all the data must be accessible in one place.

2. Data over time

Marketers do not only analyze the marketing strategies they are currently implementing. More than that, you need to analyze strategies that have been executed before.

This will provide a complete picture of the trends and strategy developments that you have been through.

So, you can analyze it thoroughly.

3. Excellent marketing analysis tools

Generally, marketing analysis is carried out with the help of certain tools. This will really help you in processing data.

However, make sure these tools have the features you need.

For example, choose a tool that can read the relationship between one factor and another, such as a channel with the number of new subscribers.

4. Easily accessible data

Most marketing analysts have a background in the world of marketing, not IT. So, they focus more on designing and implementing a marketing strategy.

Meanwhile, not many marketers are familiar with data processing.

Therefore, marketing analysis requires easily accessible data and dashboards. That way, marketers don't need a lot of time to learn how to use it.

5. Ad-hoc dashboard

Marketers may carry out marketing analysis for specific purposes, such as determining the next strategic budget.

Therefore, they need data that is suitable for these purposes.

This can be supported by the existence of an ad-hoc dashboard or dashboard designed to show certain data.

Benefits of Marketing Analysis

Many people may argue that analysis is not very important in the world of marketing. However, this was denied by Mailchimp.

According to him, there are a number of benefits from this type of marketing, namely:

• confirm claims / estimates with numerical data
• converting data into information
• compare marketing data
• focus on the marketing goals to be achieved

Given the benefits above, it's no wonder that many companies have implemented marketing analytics.

In essence, marketing analytics is the process of managing data to find the relationship between various factors and the success of a marketing strategy.

You can use this in your daily marketing work.

So, you can get a lot of insights for the success of your next marketing strategy.

Marketer 5/05/2021

Want to Start a Career in SEO? Follow These 7 Steps!

Want to Start a Career in SEO? Follow These 7 Steps!

Blogging Career Digital Marketing

Want to Start a Career in SEO? Follow These 7 Steps! - Many companies are getting more and more attention to search engine optimization (SEO) strategies. For this reason, many people are looking to start a career in SEO.

Want to Start a Career in SEO

Are you one of them? If so, Glints has a list of tips to help you out.

By following these tricks, your dream career will certainly be easier to achieve. What are some of the tricks?

Come on, see in full!

Tips for starting a career in the SEO field

1. Understand the basics first

Actually, what is the main goal of SEO? What are some strategies that you can implement?

Of course, you have to understand all of this first. After that, SEO practices can become smoother.

Don't forget, also understand the various technical terms, such as:

• keyword
• On-page SEO
• Off-page SEO
• and others

2. Learn the tools

Search Engine Journal said data is indispensable in the world of SEO. Approximately, where did the data come from? The tool is the answer.

For this reason, tools are important. Those of you who want to start a career in SEO must master it.

Some of the SEO software that is commonly used are:

• Google Analytics
• SEMrush
• SEO PowerSuite
• and others

Not all of the above applications are free. Even so, you can still learn it through various tutorials scattered on the internet.

3. Try the exercises

When you want to start a career in the SEO field, of course, you must have a series of real works. For this reason, direct practice is obligatory.

You can start with practice. Quoting Seer Interactive, just build your website first, then try to apply various strategies there.

Don't forget, do various strategy evaluations, OK! You can use various tools that have been studied earlier.

4. Continue to build a portfolio

If you have practiced with strategy A, try using strategy B. If so, don't forget to try strategies C, D, and so on.

Of the many practices, which one has the best results? So, later you can show off the work through your portfolio.

This one document is important for starting a career in SEO, you know.

By having a great portfolio, recruiters are certainly interested in you. A dream career becomes easier to achieve.

5. Write a CV well

Besides the portfolio, there is also a CV which is no less important. Here, you can write down the various skills and tools that you have mastered.

You can also include other abilities such as coding, to mastery of the language, you know.

As long as it's still relevant to search engine optimization, there's nothing wrong with it. Because, quoting Jellyfish, supporting skills can open your way into this industry.

6. Apply for the job

If you have mastered enough SEO material. You can try to start applying for jobs.

In this day and age, jobs related to SEO are needed along with technological developments. You can become an SEO article writer, SEO analyst, SEO Specialist, etc.

You can also become a digital marketer if you continue to learn and want to learn new skills about digital marketing.

7. Job interview exercises

Next, there is a job interview exercise. This is the final step when starting a career in SEO.

Don't underestimate this stage, OK! Said The Balance Careers, you can get a lot of benefits from it, you know.

Interview practice makes you more prepared. You will know, even memorized the answer to each recruiter's question.

Later, this readiness can also suppress nervousness, you know.

When nervousness is resolved, you can answer questions smoothly. No more broken or halting sentences.

In the end, this can make the recruiter even more interested in you.

Those are a series of tips for starting a career in the SEO field. Follow all of them so that your dream career gets closer, yes!

Marketer 5/04/2021

7 Key Steps to Planning and Launching a Successful Marketing Campaign

7 Key Steps to Planning and Launching a Successful Marketing Campaign

Digital Marketing

7 Key Steps to Planning and Launching a Successful Marketing Campaign - Today we're gonna talk about seven key steps to launching a successful marketing campaign coming up next. - We help small businesses grow with our marketing and design, talent, technology through our number one marketing platform. We call marketing and design mad and we love mad and hopefully, these article will help you fall in love with mad too. So make sure to follow us to learn tips, tricks, and strategies to grow your business and fuel your brand.

7 Key Steps to Planning and Launching a Successful Marketing Campaign

Step number one is, to begin with, the end in mind. You can't get where you're going unless you know where you wanna end up. So by identifying these goals, you can structure your marketing campaign to help you achieve them. What are you trying to accomplish? Do you want to generate more leads, do you wanna make more sales, are you trying to increase customer satisfaction or engagement with a certain department? Whatever you define as your goals, that's how you can structure your marketing campaign. You want more leads, that's where your focus should be. 

You want more sales, you need to focus there. If you have more than one top priority, you have zero top priorities. So narrow in, focus on exactly what you're trying to accomplish and that's where you're gonna see success. This is also a great opportunity to do a SWOT analysis of your business. Strengths, weaknesses, opportunities, and threats. Identify what those are and find out if there's a way that this new marketing campaign can help you overcome those. Do you have a strength that you really wanna promote? Is there a weakness that you as a business can help to work past? Is there a threat to your business that you need to focus on and what opportunities do you have to generate some success? 

Step number two is to set your timeframe. There's nothing worse than sitting down and planning out what you want your marketing strategy to be and then never actually initializing or launching it. By setting a timeframe, a start date, a drop-dead date, you're able to hold yourself to that calendar. Now keep in mind, there is an opportunity for failure here. You never wanna rush yourself to the point of producing mediocre results, mediocre creativity, or rushing through the design and development of your website or ad copy. 

So keep in mind, you wanna have a little bit of wiggle room so that when you are developing this campaign, if you need to delay for whatever reason, you do have the opportunity to do so. Don't rush through this. By identifying when you want to launch, you hold yourself to that, but give yourself some wiggle room so that just in case things you don't have control over, you're still able to adapt to. By doing this you're able to ensure that you create a great campaign, you launch it when you need to, but you've also got a little bit of room just in case. 

Step number three is to identify your milestones. Running a marketing campaign is not easy so you wanna make sure that you've set these milestones and even micro milestones so that you can identify success as you achieve it. What kind of goals do you have? Can you set a milestone for making your first sale? You can set a milestone for the initial launch. You can set a milestone for the first time that the marketing campaign becomes profitable. 

Or another milestone could be the first time that the campaign pays for itself with money left over. These are all different ways to identify if you're on the right track. Just launching a marketing campaign in the very beginning does not equal immediate success so by setting these milestones you can help encourage yourself and encourage the people around you to see where your growth is coming from and focus on that. 

Step number four is to identify your budget. You always wanna make sure you're in control of your financials. So by identifying how much money you want to spend on individual campaigns or on the campaign as a whole, that allows you to focus your energies where they need to be. If your funds are earmarked for certain campaigns and you find that other campaigns are doing better, you can always readjust. But identifying the amount of money that you wanna spend, the amount of investment that you're placing in these marketing campaigns really will help you sleep better at night. You need to ensure that any money that you're spending is being spent wisely. 

Small business owners need to keep track of where their finances are going so it's not something that you can just put out there and waste and spend willy nilly. But identifying the amount that you wanna spend and how much that spending should result in a return on investment will help you understand where you're getting the best results and be able to focus that budget on what makes the most sense. 

Step number five is to choose your channels. You have to choose the channels that you're gonna run your marketing campaign on. And there are hundreds out there. So focus on what your actual goals are. Are you going to be selling products? Well, maybe you wanna be on Google Shopping. Or have a shopping feed connected with Facebook. Are you trying to generate more leads and you can focus on intent-based search or inbound search. Well in that case maybe you wanna have a campaign running on Google Adwords. Are you producing DIY information, do it yourself, or a lot of great content, copy, images? Well, Pinterest or Instagram may be a great opportunity for you. 

There's a lot of different ways that you can run a campaign so you have to identify the channels that your consumers are using. Even more so, identify where in the sales funnel they are when they're using those campaigns. Oftentimes you can use these different channels to identify the right kind of customer at the right kind of time. And because we've already decided what our budget is, you know where you can flex and where you can move funds to achieve the best result. By understanding where you want to go, you can create the path to get there. By focusing on the correct marketing channels, you're able to reduce any extraneous spending or superfluous spend that you want to avoid. So keep your budget in mind, choose your channels wisely and then optimize. 

Step number six is to launch. Now it's time to execute. You've already picked your milestones, you know where you're going, you've got your goal, you planned your budget, you chose your channels. Now it's time to turn it on. This can be the scariest part of launching a campaign. Up until this point everything has just been on paper. You've been deciding what to do and trying to understand where you want to go. 

Educating yourself on different strategies and different channels that you wanna focus on. Now it's time to turn everything on and see what happens. If you've done your job right and you've budgeted and executed effectively, you'll start to see the data coming in. You'll see clicks, conversions, interactions with your ads, shares, likes, comments, things like that. Take a look at all of these, follow up on them, engage with your content and utilize this to execute your marketing campaigns effectively. 

Step number seven is to optimize. All the data has come in. You've got all the clicks, the conversions, all the analytics you can want. So now is the time where you can start to go through and refine your campaign. You can refine the keywords you're focused on, refine your budget, refine the channels, change out ads, reduce or remove budget for certain campaigns and increase or move it over to other campaigns that are doing well. This is your opportunity. 

This is your time. Take everything that you've learned, everything that you're seeing, this real-world data, and apply it. Everything you've done on paper has led you up to this point. We've focused incredibly hard on ensuring that the campaign you built originally is as focused and as quality as it can be. But now is the time where you use the real information to optimize. Don't be afraid to pull down ads. Don't be afraid to create new ones or test new things. Don't be afraid to completely abandon channels that are not producing the results you want. 

Now is the time to make any changes that you want to and then continue making them as you move forward. Find out what works, focus on that, remove what doesn't, and have a fantastic marketing campaign. I wanna thank you guys for watching. Thank you so much for taking the time to view these article and I hope that you find that they're really valuable for you. If you like them, like, share and comment and let us know if there are any other article you'd like us to produce, any tips or strategies you'd like to hear. As always, thanks for watching and happy marketing.

Marketer 4/01/2021

Decoy Effect: Price Psychology Trick That Hypnotizes Your Buyers

Decoy Effect: Price Psychology Trick That Hypnotizes Your Buyers

Digital Marketing

Decoy Effect: Price Psychology Trick That Hypnotizes Your Buyers - Decoy Effect is not a term that is easily understood by many people. But if you are a marketer, you must understand this term and also apply it in the business you manage. Why?

Because this marketing strategy has the ability to hypnotize your buyers. When you successfully execute it well, your sales can increase many times over.

What is the Decoy Effect in a Marketing Strategy?

The Decoy Effect is a price psychology trick where a consumer tends to switch between two options when given an unbalanced third option. These choices make one price unreasonable, while one looks very profitable.

In fact, this is a price game that aims to direct your buyers to a higher-priced product option. In marketing psychology, the Decoy effect is also known as the attraction effect or asymmetric dominance effect, which is known to be effective in boosting sales.

How the Decoy Effect Works

To make it easier, we can see directly from some examples of using the Decoy Effect.

For example, when you are watching at the cinema and want to buy popcorn. There will be prepared pretty SPG offering popcorn in several price options. Examples like this:

• Popcorn small: IDR 30,000
• Medium size popcorn IDR 50,000

With this option, most people will easily choose between small or medium sizes. Usually people will choose the small size of Rp. 30,000 because they feel it is more economical in their pocket.

This story can be different when SPG Cantik offers the following three price options for popcorn:

• Small: IDR 30,000
• Medium: IDR 50,000
• Large: IDR 55,000

People who choose the medium size will then be reminded, "The difference is only Rp. 5,000, don't just take the large size, sis to make it more economical?"

Here, you will be hooked to immediately change your choice because, "Yes, it will be very profitable to take a large size."

And even, by itself, people will choose the large option because they realize that mathematically they benefit.

From the sales side, this can increase sales because the tendency of people to choose products with higher prices becomes more significant.

We can compare sales before and after implementing the Decoy Effect in this image:

According to studies, the majority of customers will tend to choose a cheaper price option in a transaction. But by adding the third option, the product selection of the third option will jump sharply.

The third option is considered more profitable and gives more value. The effect can be seen, the purchase of a product with a large size that is larger makes the sales turnover increase by 52.79%.

Examples of Application of the Decoy Effect in Marketing

The big purpose of using the decoy effect is to get people to buy the bigger, much more lucrative price packages. The trick is to provide a third price option that is actually unattractive and unbalanced.

This third unattractive and unbalanced price tag will confuse your original choice with a tendency to go for the cheapest price. With this troublemaker, the effect is more efficient and profitable as if we can get more with this third option.

Whereas products whose value is reduced and become unattractive (such as medium or small in popcorn), this is what we call Decoy. Demand for this product has dropped dramatically in line with the increase in sales of products with these more attractive options.

To practice the Decoy Effect, here are some examples that you can copy:

1. Price variations with sizes

Examples of the Decoy Effect in price variations can be seen easily in the example of popcorn prices earlier.

So, business people deliberately design three types of prices with different sizes. One size small, medium and large. Medium size is designed to give a decoy effect with an unattractive price concept compared to large size because the price difference is thin.

For example:

• Small for IDR 30,000
• Medium for IDR 55,000
• Big for Rp. 60,000

This pricing makes large-sized products more desirable because they offer better value to potential buyers.

Examples of businesses that often use the decoy effect concept include Starbuck, Popcorn, Jco, and so on. Apart from the F&B industry, smartphone products also often play this price psychological trick by comparing the prices and storage sizes offered.

Try to remember carefully, are you often influenced by this price determination? Yes, congratulations on being the one caught in the decoy effect! 🙂

2. Pricing package with features in it

We often see price packages with feature offers in digital products. Unlike the concept of size which aims to up selling to the highest price, the decoy effect concept can be done by: 

Offering a third price that is less attractive and difficult for buyers to reach.

Direct buyers to a middle price that is both reasonable and benefits both buyers and sellers.

For example, as did Filmora with the following price concepts:

• Annual Plan US $ 39.99
• Lifetime Plan US $ 69.99
• Bundle Annual Plan US $ 99.87

There is a price of $ 39.99 but every year you have to pay, while the features are not very complete, or $ 69.99 with full features and a one-time fee?

Can you guess which one was chosen the most?

Examples of businesses that use this feature the most include hosting, email marketing providers, and other digital services.

3. Price Bundling Option

The price bundling concept is not much different from the size concept earlier. Simply put, we can provide wholesale prices for those who buy in larger quantities.

For example:

• Theme price for 1 domain is $ 35
• Theme Bundle for 2 domains $ 56
• Theme Bundle for 5 domains $ 65

Although it is not certain that you will use it for 5 domains or even if you do not necessarily have that many domains, you most likely choose the number three price plan, right?

The same is true when you purchase wholesale prices for physical products. The price of 3 pcs or 5pcs packages you often take because they are attractive and profitable, even though you don't really need all the products.

It's strange, but this is what the Decoy Effect actually does.

Decoy Effect Increases Sales by More than 60%

People tend to have difficulty making choices and have to think hard when there are only two choices. Actually this can be easier because people tend to choose the cheapest price.

But what's in it for you? If you could lead the customer to choose the best price option in terms of sales, wouldn't that be better?

Basically, humans do not choose based on absolute decisions. We tend to make choices based on the choices available and considerations of benefits.

This is why the decoy effect can increase the chances by up to 66% to direct the buyer to the available options.

Example….

There are two internet package options that are sold as follows:

• Family (20 GB): IDR 125,000
• Combo (50 GB): IDR 250,000

The odds of people choosing both packages are 50:50.

But compare if there are now 3 packages that are sold:

• Family (20 GB): IDR 125,000
• Combo (50 GB): IDR 250,000
• Combo extra (unlimited): IDR 275,000

Mathematically, the possible packages to choose would be 33:33:33. However, because the price of the combo package and extra combo turns out to be only a difference of IDR 25,000, then the opportunity for the extra combo option increases 2x or becomes 66%.

The same is true in the following similar cases:

Conclusion

Many customers have unwittingly become victims of the Decoy Effect strategy. What does it mean? That is, this strategy is really powerful and has a huge impact on your average selling point.

Psychological pricing tricks are an important marketing component to play with. When you apply it correctly, you can lead your customers to choose profitable product options.

The ultimate tips for implementing the Decoy Effect in your marketing strategy:

Do competitor research to see how competitors apply pricing psychology to their marketing.

Analyze your sales, before and after implementing this pricing strategy.

Try to be creative and think outside the box to create a variety of effective decoy effects for your business.

On the other hand, when we become consumers, you need to pay attention to this Decoy Effect and be careful. Do not let us have the intention to save money, but in the end we will be stumped by this price persuasion.

Habib Hidayat 12/01/2020